The waters of globalisation are rising around business and higher education – more and more institutions believe that if they do not improve their use of English they risk isolation and will be unable to compete in an international market.word-in-wordsCatchwords strive to provide the highest quality writing, language training and editing at competitive prices, along with a personal and knowledgeable service to help you make the best decision about your requirements.

We take great consideration when implementing business practices, across language barriers, diverse customs, and unique cultures.

Do you need to improve your business or academic English skills? Contact Catchwords – purveyor of fine words.


pronunciation: /ˈkatʃwəːd/
plural noun: catchwords
  1. a popular word or phrase encapsulating a particular concept.
    “‘motivation’ is a great catchword”



    motto, watchword, slogan, byword, catchphrase, formula, refrain, maxim, axiom, mantra, shibboleth;

    informal buzzword
    “‘motivation’ is a great catchword
  2. a word printed or placed so as to attract attention.